There was a time not long ago when the term ‘Payperview Porn’ only applied to travelers staying in hotels that offered a selection of adult videos to customers who want to enjoy a little adult entertainment while traveling. Basic infrastructure and technology issues made the ability to stream or limit the viewing time of adult content very difficult, and the adult industry had no reason to worry about the loss of business experienced as a result of today’s technologies that allow users to illegally share and distribute content through file-sharing services that cut production houses out of any transaction.
In some ways, Payperview porn has emerged at a critical time for the adult industry, as it struggles to compete with free amateur-driven content venues such as YouPorn, which allows anyone to make their own home-made pornos and share them online for free. The pay per view format gives audiences the ability to watch the latest studio releases without having to shell out $25 for a full-length DVD they may not watch in its entirely (who watches 2 hours of porn straight through?). And I gives production houses the assurance that their content will only be accessible to those who have paid for it.
Payperview porn reflects the industry shift toward limiting the duration of access granted to consumers who watch porn, and is likewise demonstrated in video on demand business models. As technology allows for greater control over the distribution and access to media files, expect to see these models replace the ‘download-to-own’ and DVD sales-based business models.
